what to expect during

the design process

01. discovery


you’ll begin the discovery process by completing a series of questionnaires and utilizing birthfolk creative design workbooks to help you identify and clarify your style and vision – and to help me learn about your goals and get a peek inside your head so i can translate your dreams into reality.

02. collaboration


in your personal client portal, we’ll exchange ideas and chat together as we explore design approaches and stylistic concepts for your project. design works best as a collaborative process, bringing together your style and vision with my professional experience and skill to build the perfect creative balance.

03. creation


then we’ll begin the design process, bringing your vision to life with cohesive stylistic concepts designed to ATTRACT YOUR IDEAL CLIENTELE & ALIGN YOUR BUSINESS WITH THE brand YOU’VE CREATED. At each step of the way you’ll have opportunities to give feedback to ensure the final product is just right.

strategy + design

01. brand identity


timeline: 2-6 weeks
investment: $200 – $450

this package will provide you with a complete, cohesive and professional brand – designed to ATTRACT YOUR IDEAL CLIENTELE AND ALIGN YOUR BUSINESS WITH THE VISION YOU’VE CREATED.

LET’S BRING YOUR BUSINESS TO LIFE THROUGH A COLOR PALETTE, TYPOGRAPHY, ARTISTIC ELEMENTS, AND STYLE THAT WILL HAVE YOUR LIKE-MINDED CUSTOMERS NATURALLY GRAVITATING TOWARDS WORKING WITH YOU. 

this package includes. . .

As soon as you partner with birthfolk creative for a design project, you will receive a personal client portal login and password.

This private portal allows us to chat, exchange files and photos, and anything else required for the design process – all securely housed in one place for easy access. no more searching through your inbox for that one document… everything related to your project will be easily accessible at all times through your client portal.

to start, you’ll receive brand workbook to help guide you through the scope of your branding needs, the feel and mood you’re envisioning, and the colors, fonts, and styles you’re naturally drawn towards.

This will give us a foundation to build on, and let me get a peek inside your head so I can translate your dreams into reality.

from there, we’ll start to play with different concepts and styles and consider how those ideas fit within your brand strategy and target market.

We’ll narrow down your brand’s “vibe”, color, and direction in this stage.

drawing on all of those ideas and styles we’ve gathered together, I’ll create 4 different custom designed brand concepts to review with you.

you’ll be able to choose the brand concept that speaks to you the most, out of four different options designed especially with your style and needs in mind!

you’ll receive a custom mood board based on your chosen brand concept, integrating the colors, typography, artistic elements, and overall feel that exemplifies your new brand.

Once your brand is complete, you will receive a comprehensive brand guideline book in pdf format, containing all the reference information you will ever need relating to your brand’s style and direction.

custom + professional

02. website design


timeline: 6-12 weeks
investment: $450 – $850

FIRST IMPRESSIONS ARE POWERFUL. YOUR WEBSITE IS OFTEN THE FIRST PLACE POTENTIAL CLIENTS WILL INTERACT WITH YOUR BRAND, AND YOUR ONLINE PRESENCE CAN HAVE A BIG IMPACT ON HOW YOUR BUSINESS IS PERCEIVED. STATISTICS SHOW THAT 75% OF CONSUMERS ADMIT TO MAKING JUDGEMENTS ON AN ORGANIZATION’S CREDIBILITY BASED only ON ITS WEBSITE.

I will WORK WITH YOU TO DESIGN AND BUILD A CUSTOM WEBSITE THAT UNLOCKS THE TRUE POTENTIAL OF YOUR BUSINESS.

this package includes. . .

As soon as you partner with birthfolk creative for a design project, you will receive a personal client portal login and password.

This private portal allows us to chat, exchange files and photos, and anything else required for the design process – all securely housed in one place for easy access. no more searching through your inbox for that one document… everything related to your project will be easily accessible at all times through your client portal.

to start, you’ll receive a content planning workbook to help you come up with a clear picture of the pages, written copy, and other information or features your new website will contain.

I will be able to draw from your completed workbook while building your website to ensure it meets all of your expectations.

whether this is a brand new website or you just need to move your domain name over to a new host, you’ll receive a detailed step by step guide for the process including my personal recommendations for hosting companies and plans.

The support guide makes the process quick and easy – it will usually take you less than an hour to set up!

Now that your workbook is complete and your domain name and hosting is set up and ready to go, it’s time for us to chat about the details and strategy for your new website.

We’ll meet over the phone or via message in your client portal (whatever you prefer) to discuss all of the specifics and make sure there are no surprises.

now begins the birth of your new custom website design! During the deisgn process, your website will be locked to the public with a “coming soon” landing page.

After i’ve created a rough draft of the initial design, you’ll be given a password to access the website and take a peek. we’ll work together to fine-tune the design to meet your needs.

after the initial design is complete, i will develop the website for both desktop and mobile access and ensure everything is working correctly.

During this stage, all of the content you created with your workbook can be added to the website as well.

Once your website is complete, you will receive a comprehensive website user guide in pdf format, containing all the reference information you will ever need relating to the access and upkeep of your new website.

It will include login information, clear instructions on changing page text or adding new pages in the future, as well as important guidelines to keep your website functioning perfectly. You don’t have to be tech-saavy to manage your website moving forward – this user-friendly guide has you covered!

Once you’ve given your final seal of approval for your new website, we’ll set it live and invite the world to come and see your beautiful new creation. You did it!

brand identity + website

03. fusion design


timeline: 8-12 weeks
investment: $650 – $1200

WHETHER YOU ARE JUST STARTING OUT OR LOOKING FOR AN UPDATE OR COMPLETE REBRAND FOR YOUR EXISTING BUSINESS, YOU NEED TO HAVE AN EFFECTIVE STRATEGY AND VISUAL IDENTITY THAT HELPS REFLECT YOUR BEST SELF TO POTENTIAL CLIENTS. 

BRING IT ALL TOGETHER WITH THIS INTEGRATED BRANDING AND WEB DESIGN PACKAGE THAT WILL REPRESENT YOUR BUSINESS COMPLETELY AND ELEVATE IT TO NEW HEIGHTS.

this package includes. . .

As soon as you partner with birthfolk creative for a design project, you will receive a personal client portal login and password.

This private portal allows us to chat, exchange files and photos, and anything else required for the design process – all securely housed in one place for easy access. no more searching through your inbox for that one document… everything related to your project will be easily accessible at all times through your client portal.

to start, you’ll receive brand workbook to help guide you through the scope of your branding needs, the feel and mood you’re envisioning, and the colors, fonts, and styles you’re naturally drawn towards.

This will give us a foundation to build on, and let me get a peek inside your head so I can translate your dreams into reality.

from there, we’ll start to play with different concepts and styles and consider how those ideas fit within your brand strategy and target market.

We’ll narrow down your brand’s “vibe”, color, and direction in this stage.

drawing on all of those ideas and styles we’ve gathered together, I’ll create 4 different custom designed brand concepts to review with you.

you’ll be able to choose the brand concept that speaks to you the most, out of four different options designed especially with your style and needs in mind!

you’ll receive a custom mood board based on your chosen brand concept, integrating the colors, typography, artistic elements, and overall feel that exemplifies your new brand.

to start, you’ll receive a content planning workbook to help you come up with a clear picture of the pages, written copy, and other information or features your new website will contain.

I will be able to draw from your completed workbook while building your website to ensure it meets all of your expectations.

whether this is a brand new website or you just need to move your domain name over to a new host, you’ll receive a detailed step by step guide for the process including my personal recommendations for hosting companies and plans.

The support guide makes the process quick and easy – it will usually take you less than an hour to set up!

Now that your workbook is complete and your domain name and hosting is set up and ready to go, it’s time for us to chat about the details and strategy for your new website.

We’ll meet over the phone or via message in your client portal (whatever you prefer) to discuss all of the specifics and make sure there are no surprises.

now begins the birth of your new custom website design! During the deisgn process, your website will be locked to the public with a “coming soon” landing page.

After i’ve created a rough draft of the initial design, you’ll be given a password to access the website and take a peek. we’ll work together to fine-tune the design to meet your needs.

after the initial design is complete, i will develop the website for both desktop and mobile access and ensure everything is working correctly.

During this stage, all of the content you created with your workbook can be added to the website as well.

Once your brand is complete, you will receive a comprehensive brand guideline book in pdf format, containing all the reference information you will ever need relating to your brand’s style and direction.

ONCE YOUR WEBSITE IS COMPLETE, YOU WILL RECEIVE A COMPREHENSIVE WEBSITE USER GUIDE IN PDF FORMAT, CONTAINING ALL THE REFERENCE INFORMATION YOU WILL EVER NEED RELATING TO THE ACCESS AND UPKEEP OF YOUR NEW WEBSITE.

IT WILL INCLUDE LOGIN INFORMATION, CLEAR INSTRUCTIONS ON CHANGING PAGE TEXT OR ADDING NEW PAGES IN THE FUTURE, AS WELL AS IMPORTANT GUIDELINES TO KEEP YOUR WEBSITE FUNCTIONING PERFECTLY. YOU DON’T HAVE TO BE TECH-SAAVY TO MANAGE YOUR WEBSITE MOVING FORWARD – THIS USER-FRIENDLY GUIDE HAS YOU COVERED!

Once you’ve given your final seal of approval for your new website, we’ll set it live and invite the world to come and see your beautiful new creation. You did it!

are you ready to

take the next step?

start a conversation

let’s make some magic together.

PLEASE FILL OUT THIS INQUIRY FORM SO I CAN GET A BETTER IDEA OF YOUR PROJECT NEEDS.