strategy + design

01. brand identity


timeline: 2-6 weeks
investment: $200 – $450

this package will provide you with a complete, cohesive and professional brand – designed to ATTRACT YOUR IDEAL CLIENTELE AND ALIGN YOUR BUSINESS WITH THE VISION YOU’VE CREATED.

Each brand identity package is unique and tailored to your specific needs, so you will receive a personalized quote based on the plan we create together for your project.

this package includes. . .

As soon as you partner with birthfolk creative for a design project, you will receive a personal client portal login and password.

This private portal allows us to chat, exchange files and photos, and anything else required for the design process – all securely housed in one place for easy access. no more searching through your inbox for that one document… everything related to your project will be easily accessible at all times through your client portal.

to start, you’ll receive brand workbook to help guide you through the scope of your branding needs, the feel and mood you’re envisioning, and the colors, fonts, and styles you’re naturally drawn towards.

This will give us a foundation to build on, and let me get a peek inside your head so I can translate your dreams into reality.

from there, we’ll start to play with different concepts and styles and consider how those ideas fit within your brand strategy and target market.

We’ll narrow down your brand’s “vibe”, color, and direction in this stage.

drawing on all of those ideas and styles we’ve gathered together, I’ll create 4 different custom designed brand concepts to review with you.

you’ll be able to choose the brand concept that speaks to you the most, out of four different options designed especially with your style and needs in mind!

you’ll receive a custom mood board based on your chosen brand concept, integrating the colors, typography, artistic elements, and overall feel that exemplifies your new brand.

Once your brand is complete, you will receive a comprehensive brand guideline book in pdf format, containing all the reference information you will ever need relating to your brand’s style and direction.