IN THE BEGINNING MIDWIVES

basic branding + logo update + website


This Wisconsin-based midwifery practice was looking for an update across their brand, envisioning a simple text-based logo and a modern website that felt bright but warm. We brought in a vivid turquoise color to enliven their original color palette of olive green, and accented it with warm “boysenberry” purple.

CORFU | STONE | SAGE | BOYSENBERRY | CYPRESS